Why Vague Goals Hold Women Experts Back
Chasing “more visibility” and hustling harder feels productive, but it rarely delivers real results for expertise-driven businesses.
Hoping that posting on social media will somehow fill your programs or lock in high-ticket clients is an exhausting gamble, not a strategy.
The true game-changer? Making your numbers work for you—deliberately, predictably.
Put Your Math Where Your Ambition Is
Success starts with a clear revenue goal.
Want $100K in the next 90 days? Set it as your target, then let the math drive your plan. Reverse-engineering this target transforms it into tangible, trackable milestones:
How many clients does it require?
Break down your target by program price, payment plans, and client mix.What’s your payment split?
Calculate proportions between pay-in-full clients and those on monthly options. Each choice affects cashflow and overall numbers.What’s your average client value?
Understand what each client is worth, depending on their payment method.And most importantly:
Pinpoint how many new qualified leads you must attract each week. Use real conversion rates for clarity. Likes, followers, and comments are vanity metrics. Leads matter.
Unpack the Numbers: From Leads to Revenue
Say you need 13 clients to hit $100K in 90 days. If your conversion rate from sales calls to sign-up is 25%, that means you need at least 52 sales calls.
Working backwards, figure you’ll need around 1,800 new leads over three months.
That’s 150 qualified leads every week who might actually convert. Not just people filling up your notifications.
This math isn’t meant to overwhelm. It’s your compass for growth.
When you know your precise numbers, you can obsess less over “posting more” and start making every marketing activity intentional.
Treat Your Revenue Roadmap Like a Living Blueprint
The real secret: Track your actual results and adjust monthly.
Reverse engineering is powerful, but only if you monitor lead flow, conversion rates, and cash collected throughout the quarter.
Treat your revenue plan like a living document. Test new campaigns, refine your lead sources, and re-calculate your targets as you grow.
Map it out: Set weekly, monthly, and 90-day goals.
Monitor it: Use check-ins to track progress.
Adjust: Tweak messaging, strategies, or offers depending on what the numbers show.
Are You Ready to Operate Like a True CEO?
Ask yourself:
Do you know exactly how many leads you need next week to stay on track?
Are you tracking real conversions, or just throwing out content and crossing your fingers?
Will you commit to reviewing and refining your revenue plan as your business grows?
Growth isn’t built on hope. It’s built on clear, measurable data and the courage to iterate until the math matches your goals.
Stop Guessing, Start Growing
Ready to take control of your revenue path and leave the guessing behind? Discover how the MOS AI Assistant Renee can reverse-engineer your numbers and deliver a data-driven, actionable plan tailored for your business.
Watch the video above and get revenue ready.
Share this post with fellow women experts ready to turn ambition into real, predictable earnings—clarity starts now.
About the Author:
Kelly Charles-Collins is Founder of Speaker Moguls and the creator of Speaking Industry Xpo a/k/a THE 6 and the Mogul Operating System (MOS). She teaches speakers, trainers, coaches, and consultants to turn their expertise into an enterprise—without underpricing or undervaluing their work. Through strategic positioning and proven business frameworks, Kelly equips experts to amplify their visibility, package their brilliance, and build sustainable, revenue-generating brands with authority.
