I'm obsessed with helping women experts understand positioning, packaging, and pricing because that's "where the money reside" (IYKYK)🤣 .
Especially if you want to land high-value corporate contracts.
So what does the grocery store have to do with any of this?
Everything.
This morning, I took my "bread aisle" analogy (the one I use to dispel the "saturated market" myth) and went deeper.
Because it's not just about the bread aisle.
It's about:
✅The STORE
✅ The SHELF PLACEMENT
✅ The PACKAGING
✅ The PRICING
And how ALL of it applies to how you position yourself to win corporate contracts.
I'll teach the full framework at THE 6 in March. Secure your seat now.
But for now, here's a summary of my thoughts.
Check it out and let me know what you think.
About the Author:
Kelly Charles-Collins is Founder of Speaker Moguls and the creator of Speaking Industry Xpo a/k/a THE 6. She teaches speakers, trainers, coaches, and consultants to turn their expertise into an enterprise—without underpricing or undervaluing their work. Through strategic positioning and proven business frameworks, Kelly equips experts to amplify their visibility, package their brilliance, and build sustainable, revenue-generating brands with authority.
