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Still waiting for the call that comes with dollar signs instead of zero budgets? If you’re a woman expert, speaker, coach, or consultant who knows you’ve got the credentials, receipts, and track record, but you’re craving more clients, more contracts, and REAL recognition, then it’s time to stop blending in and finally stand out and get booked.
The Myth of Talent Alone: Why Experts Get Overlooked
A common misconception among experts, especially accomplished women, is that stacking up degrees and credentials is the ticket to greater visibility and high-paying contracts.
Myth: It isn’t your bio. Expertise alone does not guarantee opportunities. The market rarely rewards ‘safe.’
The overlooked truth? Most decision-makers aren’t looking for the most credentialed; they're looking for the most memorable. That means, if you want to move from being “admired” (likes, follows, polite applause) to “in-demand” (calls, contracts, and checks with commas), you must activate your audience’s desire, not just their admiration.
Key #1: Unlock and Embrace Your Unfactor
Your unfactor is your unique, magnetic energy—the blend of stories, personality, and perspective that makes you a category of one. It’s not about being louder, it’s about being so authentically yourself that you are both unmistakable and unforgettable.
Reflect on this: What have you been muting because you fear it will repel people? Whether it’s your bold opinions, your sense of humor, or your distinctive way of presenting, your so-called “too much-ness” could be your golden ticket.
“Can you imagine the relief of being fully yourself?” When you show up unapologetically, you’ll attract the right opportunities and people and repel those who aren’t a fit (saving you wasted energy and time).
Action Step:
Identify the story or strong point of view you’ve been holding back. Are you willing and when will you commit to unleashing it into the world? The time is always now.
Key #2: Codify and Brand Your Intellectual Property (IP)
Being talented isn’t enough. To be booked and well-compensated, you must be known for something specific: a signature approach, framework, or methodology that only you offer. This is your signature Intellectual Property (IP).
Stop just being a “talented” person. Start being recognized for your “signature thinking.” Whether it’s a framework, process, or set of branded phrases, naming and packaging your IP makes you impossible to simply “swap out” for a cheaper or more available option.
Action Step:
Audit your expertise. What systems, processes, or unique ideas underlie your work? Give them a name, package them beautifully, and own your IP with pride.
Key #3: Be Magnetic Where It Matters
It’s a noisy digital world, and trying to be everywhere at once is a recipe for burnout. The secret? “Be magnetic where it matters.” This means identifying the rooms, platforms, and decision-makers relevant to your goals and showing up boldly there.
Visibility isn’t about volume. It’s about intentional strategy. Focus on the channels that are frequented by your ideal buyers and where real buying decisions occur. Be visible and vocal where it matters—not just everywhere for the sake of it.
Action Step:
Map out your target audience’s journey. Are they on LinkedIn or other social platforms? Association events? Corporate conferences? That’s where you need to be, consistently and authentically.
Share Your Thoughts …
Have you been muting a part of yourself or your message out of fear it might repel people? Share what you’ve kept in the background that deserves to see the light.
Ready For More?
Join me in Atlanta, Nov 3-5, 2025 for the Speaking Industry Xpo a/k/a THE 6. A three-day, high-impact experience designed to help you position, package, and profit from your expertise with real strategies, real access, and real business growth.
THE 6 is designed to build your business with clear messaging, offer structure, and visibility strategies that actually connect with buyers.
You’ll walk out with:
✅ Positioning that sets you apart in a crowded market
✅ A monetization system that doesn’t rely on constant output
✅ Buyer-facing clarity across your suite of offers
✅ The confidence to price, pitch, and lead from expertise
We want to transition from “doing everything” to building something that moves without you.
It’s time to turn your expertise into real revenue, on and off the stage.
Secure your seat now ➡️www.speakingindustryxpo.com/registration
🎁Special limited time offer: BOGO tickets available through August 17th.
About the Author:
Kelly Charles-Collins is Founder of Speaker Moguls and the creator of Speaking Industry Xpo a/k/a THE 6. She teaches speakers, trainers, coaches, and consultants to turn their expertise into an enterprise—without underpricing or undervaluing their work. Through strategic positioning and proven business frameworks, Kelly equips experts to amplify their visibility, package their brilliance, and build sustainable, revenue-generating brands with authority.
