Feeling tired of being unpaid, underpaid, or undervalued for your expertise? You’re not alone. Many experts, especially women and Black women entrepreneurs, find themselves stuck in a cycle of giving away knowledge for far less than it’s worth—often hustling for exposure, undercharging, or feeling unsure of how to elevate their offers.
If you’re ready to break out of this cycle and step into your next level, here’s a guide to help you create, package, and confidently sell high-ticket offers.
Why Undercharging Is Costing You
Undercharging and overgiving rob you of money, time, and freedom.
Every time you agree to “exposure” engagements, offer deep discounts, or hesitate to negotiate, you leave cash and opportunities on the table.
The biggest loss isn’t just income. It’s self-respect, time you’ll never get back, and delayed progress for your business and legacy.
What Holds Experts Back from Charging High-Ticket Rates?
Limiting beliefs:
“No one will pay me that much.”
“I need more experience, degrees, or a bigger following.”
“My expertise isn’t valuable enough.”
Misconceptions:
High-ticket is only for celebrities or influencers.
You must be “booked and busy” first.
You need to give away a lot to justify your price.
Objections—Yours and Theirs:
“Are you ready for high ticket?”
“What if they say the price is too high or they’re not ready?”
“Will a nonprofit or small organization pay?”
If you recognize yourself in any of these, know that people have already paid you high-ticket, either in corporate roles, lump sums for knowledge, or even through investments you’ve made in your own growth. The real shift is in how you perceive your value and how you package your expertise.
What Really Makes a High-Ticket Offer?
A true high-ticket offer is a premium package or service that solves urgent problems and delivers meaningful transformation for your clients.
Here’s what matters most:
1. Premium, Not Plenty
Your clients are looking for solutions and transformation, not the longest features list. Overstuffing offers to “justify the price” usually comes from your own self-doubt, not your client’s needs.
2. Focus on Their Problems and Desired Transformation
Identify the urgent problem in your client’s own words.
Clarify the transformation they actually want (not what you think is best for them).
Design your unique solution—the process, system, or framework that bridges the gap.
3. Thoughtful Delivery
Choose delivery methods based on what works for your clients and what aligns with your genius. This could be keynotes, workshops, assessments, group or individual coaching, VIP days, masterminds, or consulting.
Four Essentials for Building Your High-Ticket Offer
Know the Exact Problem You Solve
Use your client’s language.
Define the Desired Transformation
What’s the real result your client wants to achieve?
Map Out Your Unique Process or System
Offer repeatable steps or a proven methodology for results.
Select the Right Delivery Method(s)
Group program, 1:1, digital, in-person. Choose based on effectiveness and your client’s preferences.
Pricing for Profit
Understand the true value of the transformation you offer and the cost of delivering it (time, resources, expertise).
“High-ticket” can range between $3,000 and $100,000+ based on your market, the outcome you provide, and your reputation.
Don’t let market myths or fear dictate your pricing. Consider market data, your results, and your unique approach.
Packaging Options: Single, Tiered, or A La Carte
Option 1: Single High-Ticket Offers
Example: A keynote speech, a VIP day, a signature workshop.
Option 2: Tiered Corporate Packages
Example: Assessment + keynote, or a full suite of training, follow-up, and coaching for one corporate client, offering value at incremental investment levels.
Option 3: Individual/Small Group High-Ticket
VIP days, premium coaching programs, or mastermind experiences for entrepreneurs and individuals.
A la carte:
Allow clients to mix and match from a curated menu of services and content, ensuring all options align with your genius and their desired outcomes.
Ready to Step Up? Here’s What Changes:
Being able to confidently state your pricing
Eliminating “I need more” or “maybe next year” thinking
Attracting clients who want AND value your expertise
Creating a business that finally pays for your time, energy, and knowledge
Take Action: Your Next Steps
Identify ONE high-ticket offer you could create based on what you already know and deliver.
Write down the exact result (transformation) it creates, the problem it solves, and your unique process.
Set your price and check if it truly reflects the value and effort involved.
Commit to pitching this offer. No more hiding behind low-ticket or “free for exposure” engagements.
Bet on yourself. If you want to accelerate this process, get support, or step into a community of like-minded experts, look for live events designed to help you implement these steps and network with buyers.
Final Thought
Your expertise is valuable, and you deserve to be paid accordingly. Making the shift to high-ticket offers starts in your mindset, gets clarity through your frameworks, and becomes reality when you package and pitch your value with confidence.
The most expensive move you can make now is staying stuck and waiting for “someday.” The next level for your business and your legacy starts with your decision and your action.
Ready to build your high-ticket offer, position your expertise, and step into the room where high earners are made? Invest in yourself, claim your seat at the Speaking Industry Xpo, and start charging—and earning—the value you deserve.
What bold high-ticket offer will you launch this quarter? Share what’s holding you back or your next big step in the comments!
About the Author:
Kelly Charles-Collins is Founder of Speaker Moguls and the creator of Speaking Industry Xpo a/k/a THE 6. She teaches speakers, trainers, coaches, and consultants to turn their expertise into an enterprise—without underpricing or undervaluing their work. Through strategic positioning and proven business frameworks, Kelly equips experts to amplify their visibility, package their brilliance, and build sustainable, revenue-generating brands with authority.
