The 21% Lift: Why Black Women Experts are the New Frontier for Brand Alignment and ROI
For the Forward-Thinking Brand Leader ...
There is a “war for attention” happening in the market, and the rules of engagement have changed.
Brands are spending millions trying to find a way into the hearts and minds of the vanguard of cultural influence: Black women.
But here is the reality:
According to the latest Nielsen report, Black audiences are the "vanguard of cultural influence and market trends." But here is the challenge for most brands: this audience is "multidimensional" and looking for brand alignment before they take any action. They aren’t just looking for an ad. They are looking for a commitment to their identity and their community.
The “21% Lift” is Real
When brands move beyond “ticking a box” and invest in inclusive, culturally-informed strategies, the payoff is profound. For example, after implementing campaigns rooted in authentic cultural depth, Black women were 21% more likely than the average consumer to have recently purchased from a major retailer like Gap.
The Efficiency of One Room
Most marketing strategies require brands to search high and low for this high-earning, “multidimensional” demographic. But there is a more efficient way.
At the Speaking Industry Xpo a/k/a THE 6, I have already done that work for you. I am curating a room of the vanguard of this vanguard: high-powered, credentialed Black women who have traded corporate leadership for expertise-driven businesses as speakers, trainers, coaches and consultants.
Why These Women Experts are Your Best Investment:
When you partner with this room, you aren't just getting "impressions." You are getting a direct bridge to a high-intent audience with a proven track record of action:
• The Trust Multiplier: 52% of Black audiences agree that when an established brand partners with experts, creators, or organizations connected to their specific interests, it increases their likelihood to purchase.
• Built-in Reach: Black professionals are the most active and reachable demographic on professional networks, with a 94% Reach Index on LinkedIn.
• Accountability as Loyalty: Seven out of 10 Black consumers will stop buying from a brand perceived as devaluing their community. Showing up in this room is a visible, authentic commitment to their value.
Want in on this audience?
Let’s Build a Partnership
Winning this audience doesn’t have to be a mystery. The women at THE 6 are the trusted voices that drive the “social media buzz” and market trends that matter.
I am seeking a select group of partners who want to move beyond the transactional and build deep, enduring loyalty. You don’t need to go looking for the new frontier, it will be in one room on March 16-18, 2026 in Atlanta, GA.
If you are ready to build together, here are your next steps:
1. Download our 2025 Sponsorship Prospectus
2. Book a 15-minute Partnership Discovery Call [Calendly Link]
3. Email me directly at kelly@kellycharlescollins.com if you have specific questions about our custom activation tiers.
Let’s build a connection that drives ROI.
Source: 2026 Diverse Intelligence Series by Nielsen
About the Author:
Kelly Charles-Collins is Founder of Speaker Moguls and the creator of Speaking Industry Xpo a/k/a THE 6 and the Mogul Operating System (“MOS”). She teaches speakers, trainers, coaches, and consultants to turn their expertise into an enterprise—without underpricing or undervaluing their work. Through strategic positioning and proven business frameworks, Kelly equips experts to amplify their visibility, package their brilliance, and build sustainable, revenue-generating brands with authority.